Realignment and transformation of the export business for a medium-sized wholesaler and manufacturer of fertilizer products
Company information
Company: Medium-sized wholesale company
Industry: Fertilizers
Revenue: Not published
Number of Employees: > 85
Situation at the client:
The export business is facing a fundamental transformation due to radical organizational changes. OGSM plays a key role in the future success of the company.
Headquarters: Ghent, Belgium & Hamm, Germany
Website: triferto.eu/en/export
Mandate information
Role: Head of Export
Period (duration): 08/2023 bis 04/2025 (21 months)
Responsibilities:
- Export team budget
- 7 employees
Mandate
- Realignment and transformation of the export business
- Mentoring the export team before, during, and after the closure of the production site
- Development and implementation of a business plan
- Increase in sales and contribution margin
Measures
- Conducting a gap analysis: comparing the OGSM 2023-2025 with the current situation
- Creation of an action roadmap based on the realigned business plan
- Conducting team-building workshops, regular team meetings, and continuous mentoring of employees
- Establishing structured dialogues between the Executive Board and the export team
- Integrating the transformation into the OGSM 2025 – 2027
Results
- Successful realignment of export sales during structural changes
- Business plan developed together with the team and translated into concrete market and process initiatives
- Increased efficiency through optimization of sales and order processing
- High performance of the division ensured during the transformation
- All available levers used to increase production volume and optimize product sales
- Team cohesion strengthened and personal responsibility promoted
Key challenges
- Previous changes in management
- Sharpening awareness of the export business within the group and strengthening the team’s confidence in its role
Following the closure of the site and the outsourcing of production and logistics to a 3PL service provider, Mr. Wiegand successfully took on responsibility for realigning sales and order processing, thereby laying the foundation for effective collaboration. He also guided the export team’s transition from the closed site, via a shared office, to the new location, ensuring a structured and smooth process. In doing so, he specifically fostered team cohesion while maintaining the division’s high performance level. Furthermore, he used all available levers to increase production volume and optimize sales.
Rüdiger Simon
CCO Triferto B.V.
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